Since 2000. to 2008th took the golden fotoplank era of Croatian publishing. A year ago she began to

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Small and medium-sized publishers, especially those who worked less commercial and scientific production, could have fatal consequences. Will give a large number of titles, and a number of people remain out of work and out of the industry
Since 2000. to 2008th took the golden fotoplank era of Croatian publishing. A year ago she began to feel that the crisis through October showed fotoplank a stagnation, fotoplank and since then we have dramatic lows, over 30 percent of traffic. Publishers are in serious trouble, not only with liquidity, but also as regards fotoplank solvency and drastically reduced the number of new titles. In previous years, would in bookstores fotoplank all came together around 3:00 to 3:30, thousands of new titles, and this year has so far issued only six hundred, so this year will be granted fotoplank a maximum of two thousand titles. There will be almost halved to the scope of work that we had last year - a record turnover fotoplank of money in the industry exceeded 1.2 billion kuna. But since it was 440 million budget money that the state is buying textbooks for school, and some 110 million intended to aid the purchase of the library, which are one of the biggest buyers. Now the state has abandoned the purchase of textbooks and other funds are very reduced, grants are not paid nor for 2008th and 2009th year, there will be only this year but less than 70 percent. In addition, sales in the market fell between 30 and 50 percent, as huge numbers. fotoplank Given the length of this crisis could become a depression with long-term consequences, not just the recession. They continue to break records in terms of low traffic books. One part of publishers trying fotoplank to increase traffic through other channels, such as books of 19 kuna, which are sold at supermarkets. In the long term, it is detrimental to the whole activity.
The possible consequences: Small and medium-sized publishers, especially those who worked fotoplank less commercial and scientific production, could have fatal consequences. fotoplank Will give a large number of titles, and a number of people remain out of work and out of the industry. It is not the first time that such a thing happens, but it will take time to rebuild an existing or open new publishing house. The question is whether the crisis will be fatal to the bookstore chains such as VBZ, profile or mosaic that hold most of the sales and that tripled the square footage of your library in previous years. In big problems in terms of liquidity, fotoplank on the whole grew at a secure bubble of budgetary funds, which no longer exists. I do not believe that there is no bookstore, which is currently solvent. Bookstores will have to expand its multimedia offer, because you can not survive with the old titles and new is much less. This is niskoprofitabilan job and a decrease of 10 to 15 percent of sales can be fatal, let alone 30 or 40 percent. Beyond the 30th September we'll know whether the crisis has hit bottom and a recovery - for which there is still no single character, or it will be worse and there will be a further reduction in the volume of business and the purchasing power of people. fotoplank The book is not the most essential product possible in an existential sense, when people run out of money certainly do not buy the book.
The kiosks, "megastoreovima" and bookstores: In the previous period, the number of squares library has at least tripled, particularly among Profile, Mosaic books, and some algorithm. But not drastically increased space for all the books, concept Megastore is focused on those 10-20 percent of production, which account for 80 percent of traffic. I do not go to bookstores as culturally important places, but economically viable. Shopping centers and kiosks are pernicious because it draws people to ever enter the bookstores that are necessary for the sale of non-commercial books.
The introduction of a fixed book price: fotoplank It's not a law, but only regulation that does not change anything drastically, although pushed as a big deal. Actually confirmed the system that existed before, and was introduced by the fear of new sales channels such as kiosks, to prevent the book sale at very low prices.
About the politics of the book you (do not) lead Ministry: Privacy books did not exist, fotoplank there are only procedures inherited from the previous period. It all boils down to a commission of seven people who choose titles that will support the financing of the purchase of books in libraries. It's fotoplank a disaster, and not politics books. All positive happened despite Ministry - not taking into politics, it favors large publishers with whom he completed 90 percent of enormous sums of money intended for textbooks.
The Croatian publishers in the Serbian market: until 2000. It was impossible to deal with anything, let alone books. By 2003rd there are special control inherited fotoplank from Yugoslavia in order to control emigre literature. Now there are no obstacles, but as long as you speak the same language, fotoplank different century