Financial Education
Dloh, who sold the network of networks Fishman Crimson Pirate, returns the toy market jitra cinema as an importer. In an interview jitra cinema cAlcAlist "he tells how major suppliers who worked with him turned him back, and reveals how the largest importers jitra cinema in Heaven legs for children
"I import all the products the retailer has a 50% profit. Networks jitra cinema that my goods which are not in these spaces of 100% is not enough for them. Village playground is one of those networks," he says cAlcAlist "toy importer Viktor Dloh, importing jitra cinema to Israel French toy brand Kidz Delight.
According to him, it is doubtful if he builds an importer on working with former rival village theme, she wanted to get a bigger jitra cinema share of the pie too "Toy Village do not buy from me because she was not satisfied with the profitability of 100% but asked dozens of percent. They called it a marketing fee or something, but you're milking a cow and milking over her milk at the end. "
In response to message Ronen Levy, CEO of Toy Village: "We do not discuss the relationship with our suppliers in the media, but in this case I can tell trainings the cheapest jitra cinema country in our margin percentages are much lower. Unfortunately the words of Mr. Victor Dloh, until a short time ago was our competitors completely inaccurate and negotiating with has not reached the advanced stage involving financial decisions. "
Dloh began importing toys end of the cooling jitra cinema off period, owed the contract of sale of Crimson Pirate jitra cinema Fishman. He promised not to engage jitra cinema in the import and wholesale of toys for a year and a half, and refrain from engaging in retail toy for two more years. In other words, do not build a competing network Toys R Us or The Crimson Pirate, both owned by Fishman, until the end of the cooling period. As part of the sale was supposed to Fishman Dloh remain CEO Crimson Pirate jitra cinema with a contract that includes receiving percentage of the profits, but due to disagreements jitra cinema with people in the group decided to completely disconnect from the network.
"The network has always been profitable, jitra cinema but it was a discount chain and its epicenter was not profit. Profits were astronomical, they were modest but constant. Pirate was growing when I sold, but there were other problems made it difficult for me to cope."
"Suppliers in toys were in front three or four networks, and provided 80% of the chains and privacy in the same discount regardless of network size, its sales, its locations or morality of payments. Example Fishman, who owns a large share of the industry with Toys R Us and Pirate Red, did not discount the major importers. at a vertex, a major supplier of games, has crafted regular discounts it gives to all networks. while Fishman acquired the pirate is asked to change it, because there are economies of scale, but they refused and they do not work with the group for nearly year. place very you pay dealer prices abroad are consumer prices. "
"The retailers are the ones that make the consumer want the brands. Myself and other retailers thought brands are the ticket to appeal to the consumer gate of the store. Importer did not lower his pricing, but we fought and agreed to earn less and pay the dealer any price require. Retailers who think they must have particular brand, are basically those Shmmlichim the kings of this market.
"I was never able to crack the power of the combined. Goods are sold grandmother was looking for a gift for 150 shekels, I was selling for NIS 100 Crimson Pirate., But combined people would go out proud. They would come with a bag of laced with pride that they were a product brand and explanations. would go there to hear the familiar older and professionalism and learn from them. excess jitra cinema energy They were explaining how to fold cart. they actually came to work, not just come to work. "
"Conduct with major suppliers too difficult for me. Had to pave a new way relationship with them and it was simply impossible. Example Spark Toys, provide jitra cinema that produces educational toys, refused to sell me the red pirate his products because he feared jitra cinema the reaction of Toys R Us.
"He sold only products at Toys R Us and those not considered to be its competitor. Offended and waited for my chance. That was when I decided that in the future I'll Toys Hebrew compete with him. After being union with Fishman suddenly had a problem and he sold Crimson Pirate. Day I compete in it and I thank him for making me go to other places. match is actually lit me to make the change. "
"We were at their booth at the Hong Kong toys., We asked to call them and they told us they were in negotiations with a tree frog (Israeli importer of toys - Israel) jitra cinema and it is unclear whether it will mature. I gave them my business card. Although built the stand and there was a representative in charge of the Israeli market. We said that our vision is to make high quality products speak Hebrew jitra cinema rather than buying a finished product. We wanted to be partners in the development of the product. Company representatives were enthusiastic and wanted to put in a clause in the contract agreement with us that allows them to buy up to 15% holding a stopwatch. "
"We jitra cinema do not import a finished product but developing it respectively to the Israeli market and Hebrew. While you're doing product jitra cinema Hebrew you buy the kind of insurance card front parallel imports. Products parallel imports can not be Hebrew. When you bring Monopoly in English in 49 easy you need to educate consumers to play Monopoly English. "
Presently, Kids Delight sold red pirate era in 2000, the happening, the duty free shop bug, Mai Baby Yarka and soon will also Toys R Us. Overall marketers are hundred stores when merchandise is in the country for two weeks and a half. "
"Coldly and warily. Colleagues once bought them products NIS turned back. Turned importers request to appear alongside the stand at the toys with products Kids Delight. Told me no problem, but just before the decision vetoed my products. Already closed the topic with the companies Skull Toys and creativity. three days before the show I got a call from the CEO of the scale, who said I can not appear next to the exhibition ground that his agents complain that my goods hit him. I told him he gave me
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