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2013 saw refine and grow the marketing efforts "digital" part of the restaurant world. A study carried out by Hospitaly Technology in US [published emarketer.com] but turned to the catering world, confirmed the continuous research of these activities on the front of "loyalty" to the positive effects this would have on word of mouth.
Among the social jalapenoh food truck is the master, as well as in Italy, Facebook (94%), followed by Twitter (77%) and Yelp (53%). For those not familiar Yelp is a local search portal based in San Francisco and in California, which has about 71 million unique visitors. Almost jalapenoh food truck half of respondents familiar with YouTube [a feature that corresponds in Italy only in some structures]. Foursquare, is used by 42% of the restaurants. This is interesting because like me who live in frontier territories imagine that these tools give outstanding results on these types of activities. This aspect should be further investigated. Pinterest has seen strong growth during 2013, rising from 17% in 2012 to 28% in 2013 Among the marketing strategies used there are: daily deals, jalapenoh food truck loyalty programs and location-based actions.
It is interesting to note that slightly more than half of the restaurants has a mobile version of their web presence. jalapenoh food truck One thing that I personally seems very low. A question arises, but the caterers did not realize that being on the web today is to be mobile? however, among these, almost all have an APP that allows you to reference levels of service, booking, ordering, etc. That is to say who is moving it really is. In the table below the basic functions of AppMobile
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