Children, and that amazed me even watching the fourth, they can not identify a tomato and mistaken

Eileen Lang
1 Posts
Enjoyable Diet
Elad (37) lives in Ramat Gan, married to Moore and father of three Ophir. Strauss came before more than 8 years after working in strategic consulting. BA in Industrial Engineering and Management and EMBA cum laude from the Hebrew University. Very connected to the world of food, served in the past as a journalist and editor in culinary magazines. Amateur cooking and baking and love food, whiskey and wine and the stories and the people accompanying them. Elad believes in the need to connect people to good food by raising awareness of variety, wealth and interest in the world of food offering. Recent roles were Elad Strauss's marketing manager Yad Mordechai Apiary and Chief Innovation and Projects Company.
In one of the episodes of the famous series las vegas food trucks of docu / Realty Jamie Oliver's Food, The Food Revolution, he met with first grade students in West Virginia and displays them in various fresh vegetables, not really rare. He asks these sweet, iPad children from birth, whether they recognize the greenery in front of them, even giving them to smell and touch it.
Children, and that amazed me even watching the fourth, they can not identify a tomato and mistaken and potatoes las vegas food trucks (and opened their eyes when Jamie asks them where it comes ketchup). They also do not really recognize cauliflower and one of the children was sure the eggplant is all pear. This, apparently, is just an example, if extreme, well filmed, the distance between the abundance of products and multi flavors that surrounds us and the growing familiarity with sources loosening of the components of these products and the people who raise them for us.
The Food Revolution wanted to express the will of Oliver's famous naive instill good food culture las vegas food trucks and wiser. The most skeptical among us, like me, will be surprised to hear that the series was popular not only in the United States and England, but also in Greece and Italy, countries we would like to think their culinary tradition still preserves the proximity las vegas food trucks to sources las vegas food trucks of raw materials. But even there, it turns out, not all do - Dante.
The gap between food abundance, diversity and innovation and move away from the components themselves can not be, in my opinion, without the price. If in any case we as consumers do not know the ingredients in our food and how we really originated in assessing their quality las vegas food trucks or suitability to our demands? Thus, over time, the more likely we will not distinguish between more or less good and we find it difficult to make an informed choice.
Brands represent las vegas food trucks the perceptions and values las vegas food trucks of the product and what it symbolizes, trying (very!) We produce value and infuse us confidence, but I'm las vegas food trucks afraid that when baseless information itself, is not always enough. Such a gap is fertile development of a crisis of confidence among consumers quality food manufacturers. Tomato, cauliflower, model or actress, what does it matter.
Against this background, and in line with culinary latest, more and more food lovers ("Fodis") as Jamie Oliver, declare their intent is to reconnect people to food, and the intention here is also food everyday, accessible and available, not only makes (that has an important place design mind but turns naturally to a small audience). It begins acquaintance with nutrients themselves through ad value chain (growers, manufacturers, distributors and other stakeholders), las vegas food trucks and with respect to people that this is their daily labors, sometimes already second or third generation.
On the way to re-emerge wonderful local food and simple and proven that home cooking, street food, and even that is manufactured at the factory (!) Local and modern could be better and even exciting. Food is part of culture, historical baggage, the characteristics of the time and of course self-determination. And there is nothing like the diversity and richness las vegas food trucks of the world hummus and salads to prove and demonstrate it.
Which is basically the whole story. Right here in our factory in Karmiel but also in plants as in the nineteenth and other trucks arrive every morning with wet mud tires fresh agricultural product inventory. Eggplant on both species, three peppers, cabbage, las vegas food trucks zucchini, fresh parsley and others. Hummus itself (chick las vegas food trucks pea grains) comes fields after the drying process but keeps the same principle. domestic farmers, who are some of us (not cliche), send their best produce will make salads are all refrigerator. it right crops in the country but also the same idea Sabra North America (amazing to see how co- Action agronomic it crosses continents).
In development of any new product, the particular type of eggplant or potato is a subject that deals with the entire society, an agronomist and one culinary development to management. Try, taste, examine additional strains and try again until manage to get the recipe and taste (much Pitta sacrificing themselves in the process). This passion of dozens of people here, and my course, but to say we were not always sure that's what was hailed, it was the story I had imagined it when people think of eggplant salad, hummus or potato salad of Nice. And that I was sorry.
Therefore, the choice to start out with the real story of the father las vegas food trucks of blessed, Doron Twig and many other farmers, was relatively easy. First of all, we hoped all public may be able to get excited as we are farmers and what they represent and symbolize all of us. We believed that there is no place to talk about striving for quality and taste are the fruit of the passion and hard work, optimism requires a bit naive in reality a cynical and sometimes difficult. And equally important, I firmly believe that exposure to the real story, of course, always las vegas food trucks while offering exciting new salads, renew confidence, and create the link between good food, great ingredients las vegas food trucks and people. True story of good food.