According to the data, although the water market as a whole is in a stalemate, it registered a sign

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Sales of bottled water, which relied in the past on the health trend, began to shrink fort worth food truck park last year. Strong competition from water filters, tap water quality improvement and storage costs too high sixes are just some of the reasons why the consumer turns back on water bottles. Is this the end of the market in its current form? Analysis Marker: it became a swamp mineral Market
2011 was a bad year for the bottled water industry in Israel. This year there has been a contraction of 5.4% in sales of bottled water in the Caspian chains, and a decrease of 5% in the quantity fort worth food truck park of water consumed, according StoreNext. How the data is dramatic for the market? Executive at one of the liquor claims that 2011 is in fact "the first year of actual contraction bottled water market, after steady fort worth food truck park growth since the beginning fort worth food truck park of the millennium and even before." More articles fort worth food truck park on the same subject
StoreNext data provide an almost complete on bottled water consumption in private households, but do not provide data on water sold in restaurants and kiosks. They mainly reflect the situation of water sold in six-packs - same product Tami4 love to bash her campaigns, mocking consumers still carry water home.
The analysis found that since 2005 there has been almost continuous increase in market volume and the amount of bottled water consumed. However, until the record level in 2010, when the market reached a sales volume of 420 million, and the consumption of 302 million liters. That year showed a growth of 27% in sales of financial companies and 23% of water consumption in liters of bottled water, compared fort worth food truck park to 2005.
So what happened in 2011 constricting the bottled water market? Industry argued that it is not clear how the decline in consumption is due to the general slowdown in the economy and how other trends influenced the bottled water market, such as the strengthening of the share of domestic water filters on the market, and the return of the consumer to tap continue to gain popularity in the country and the world eco-friendly drinking water solution. fort worth food truck park
Trigger consulting firm Foresight see the results of the Israeli water market to be compatible with what is happening in the industry all over the world, but for different reasons. According to me Tidhar, a partner in the company, leading the specialty areas of water and the environment, "as the water industry rose is enjoyed positioning well. She was white knight comes to fight her voice. They came with a message of health and nature, and over the years something went wrong. They became Darling punching bag. The main reason is the environmental impact of transporting water can travel sometimes thousands of miles away, and environmental pollution resulting from the bottles. "
According Tidhar, fort worth food truck park while the world the main factor weakens the industry is the environmental consequences of its activities, in Israel the main factor weakens fort worth food truck park the bottled fort worth food truck park water industry is water filters. "The penetration rate of filtration facilities exceptional home country fort worth food truck park comparison to the world. Maybe countries like Japan and Korea are seeing a similar penetration rate," says Tidhar. Thus, the filtered water is already perceived by the consumer product replacement and bottled mineral water, reach a market share already starting to bite into sales of bottles.
Next Store data on bottled water present a problematic fort worth food truck park for companies in 2011, but the picture is not complete for mineral water companies Eden and springs, and also hold significant activity of fusion facilities for domestic containers (which the companies call "pitchers").
Trigger Foresight mark the task as a pitchers who can be seen as a clear trend of moving customers, particularly business customers, solutions of filters (water purification devices). "When the concept of mineral water of higher quality devices purification weakening the logic for the business customer is clear - it's just a matter of costs. Places where no problems deviations in the quality of tap water, and no access problems to the water source, fort worth food truck park customers are moving devices purification at the expense of facilities mixture of Companies mineral water. market is already seeing beyond the very substantial. were years in which companies in the world thought that this wave passes, but now are realizing big question mark hovers over the business fort worth food truck park model of water jugs, "says Tidhar. fort worth food truck park
"I appreciate all the major consumer fort worth food truck park products companies will enter into the field of water filtration devices and see the world already Philips begins to develop such devices, IBM has filters Division and Wirlfol also markets fort worth food truck park filtration devices. They all understand this new trend," said senior industry.
According to the data, although the water market as a whole is in a stalemate, it registered a significant strengthening of the berry water at the expense and the purest mineral water bottles and jugs. Factors operating in the water market is estimated fort worth food truck park that in the coming years may even grow market fort worth food truck park filtered water four or five times in relation to its size today.
Trigger Foresight data on the market shares of the jars in front of the water filters show a very clear picture - in 2005 held the purification devices market share of 11% compared with 89% of facilities pitchers. In 2011 took purifiers has been a market share of 20% compared with 80% of facilities pitchers. According Tidhar, "now see no reason that this trend will change in the near future. Well as mineral water companies see the process of adding new products to justify the cost of the distribution system., We see bottled water companies fort worth food truck park started selling purification equipments, coffee makers and more many solutions that exploit the distribution system ".
"In the past, to 130 thousand fort worth food truck park households were to bottled water at home, but today the market shrank to about 80 thousand," says an industry source water. "When there is a distribution company of ten houses, of which five had left and gave the urns in favor of bars, a division makes losses. Difficult to see this category of water to grow back. Again it was a very profitable category, but the situation fort worth food truck park has changed."
Who might be harmed due to weakening market Eden pitchers is considered one of the greatest players in Europe in the water jugs. The company began operating in Europe under the brand Eden in 1998, and has made a series of acquisitions culminating in 2003 when merged into the operations of the water in the jugs of Danone in Europe.
How was affected adversely Eden until now weakening consumption by