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Bisnis.com, JAKARTA-There are many ways to market food. Start of opening a restaurant to sell ala gerobakan pavement. However, what happens if selling on the truck with a quirky design? Certainly very interesting is not it? Well, the concept is known as a food truck or food truck
The concept of food truck does not come from Indonesia. Trends derived from Uncle Sam was popularized butcher block islands by the Hispanic or Mexican community living in Los Angeles, USA. They sell a wide variety of food Meksico, for example burritos, tacos, quesadillas, and more.
Andre never live or study in the United States. The idea of building a food truck is coming from one of his friends who had been a chef in Los Angeles. From there, they began to build a business concept Taco Truck.
As the name implies, Taco Truck selling typical Mexican cuisine. In addition to the popular yet in Indonesia, the menu of their choice for the sake of bringing originality of the concept of food truck. In addition to offering a unique culinary style of Mexico, such as tacos and quasadilas, they also merge with local food. An example of such a fusion taco flavor rendang is preferred by consumers.
Because targeting young children, Andre utilizing social media to promote. On the social networking accounts, he and his team always preach butcher block islands where Taco Truck open stall. butcher block islands In addition, he also mengadalkan promotion by word of mouth.
Over time, the increasing popularity of Taco Truck. butcher block islands According butcher block islands to him, many consumers are interested in buying a truck because captivated butcher block islands by its unique appearance. In addition there are many consumers who are also curious about the taste of Mexican food.
"For the inside, I made like a kitchen. So there is a stove, oven, refrigerator, and cabinets to store food. For the outside, I polish with stickers and paint in order to attract attention, "said the man who is the automotive hobby.
Although it has been providing space for cooking, Andre admitted they did not fully perform in a production car. He still has the main kitchen to prepare food ingredients. The existence of the main kitchen makes cooking butcher block islands process in the car can be done more quickly and efficiently.
Challenges pioneered the food truck business is not just about vehicles. According to Andre, the biggest obstacle he faces is a parking lot. Difficult to get a parking space in the capital often makes Andre and his team headaches. He had to ask permission from the landowner butcher block islands and pays the rent in order to sell.
Therefore, Andre really hope he can get together with another truck food business operators and form their own community. The goal is that the business they are recognized by the city and got an official license. If successful, Andre believes food truck business can be more popular and enliven the city.
Despite many obstacles, Andre remains optimistic food truck business will flourish. The concept butcher block islands of food truck that is efficient and modern, could be an alternative culinary business concept is unique and can attract people.
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